Most Important What? Pft.
I must admit that I was pretty disappointed to find that the 20 Most Important Inventions of the Next 10 Years are nothing more than alternative energy sources, housing, banking stuff, social network, navigation tools blah blah blah. I mean pardon me for being cocky and ignorant, but if you use a heading in like that, I expected some "wow" factor in what you have to say, totally unrelated to whether if it's important or not.
Sorry Businessweek. But I can imagine you pulling a room of people together trying to brainstorm some ideas so you can write about it, and I can even imagine the Marketing Manager/Editor putting money down the drain trying to make people poll on it, so if it turns South, they can at least say: Hey I've done the research, it's suppose to come out right!
Correct, Rule number 1: Cover your asses. There's no rule number 2. In fact, in hindsight, I think you'll have your ass thrown out if you remotely mention about computers networking and internet dating 10-20 years ago.
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